The committee came up with 3 goals to guide the strategy:
- Engagement: Reaching out and getting to know the diversity of people that live in Jasper Place and getting them involved.
- Communication: Finding ways of better communicating what is going on, and learning about the people and places of Jasper Place.
- Place Making: Re-imagining and activating public spaces by getting more people involved and/or changing how they are used. Some key places include indoor spaces (such as the Orange Hub), parks (St. Anne and Butler Park) and commercial plazas (such as 152 Street Plaza on Stony Plain Road).