Visual Identity

The Visual Identity (VI) Standards are a framework that guides visual elements and ensures consistency across all City of Edmonton materials. Together with the City of Edmonton’s primary logo, the VI Standards allow corporate messages, marketing material and other business assets to be clearly recognizable to citizens.


The VI Standards are under the authority of the Communications Administrative Directive, which applies to all employees, as well as to contractors and consultants working on behalf of the City.  Please note the logo has been endorsed as the City's primary visual identifier, limiting the creation and use of other logos. Refer to the Logo Use Policy for complete information.