Visit the new “Edmonton” sign in Sir Winston Churchill Square! This innovative installation welcomes visitors downtown, serves as a vibrant photo backdrop and brings life to the heart of the city. In winter, the sign lights up the Square, while in summer, it travels to festivals and City-owned facilities. The Edmonton sign was funded primarily from the Downtown Vibrancy Fund with additional funding support provided through Prairies Economic Development Canada.
Experience this family-friendly, interactive art piece that transforms the negative space of the Edmonton letters into dynamic photo opportunities, showcasing local artists. Designed by Vignettes Showcase Inc™ in collaboration with Métis and Cree artist Michelle Sound and Nehiway/Dene/Métis artist Crystal Clark, it was inspired by the concept of what home means to everyone who occupies our shared land.
Measuring over 32 feet long, the sign features a shallow, sloped roof that echoes the expansive rolling prairie plains. Step inside to gaze through the roof panelling at the sky, framing the sun, clouds and stars. The reverse side displays a rotating mural, allowing local artists to express their interpretations of home.
